Production brief · CJ-01
Concept
ChinaJoy demands spectacle that reads at a glance on a crowded show floor and still holds up in clips and streams. This treatment pairs strong key art with motion loops and stills tuned for both live display and online campaigns.
The layout is modular: hero presence for the booth, gallery assets for PR and social, and copy blocks that localize without fighting the visual identity—so teams can ship fast during crunch week.
Showcase Motion & stills
